FAQ
Q: Why Professionally Stage?
A: It’s all about making the most money when selling your largest investment in the shortest time possible. To get winning results you must make your home “standout. . . stunning. . . wow” just as the “best looking package on the shelf is the one that is purchased”. People purchase what makes them feel good; i.e. Starbucks’ coffee satisfies deeply on many levels which is why people are willing to pay a premium for it.
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Do you want to give the buyer an extra $25,000 to $100,000 off the sales price for your home? You will if you do not stage because they are not seeing your home at its 100% best! Most home buyers are looking for a home that meets their emotional needs for comfort and relaxation with a beautiful and peaceful atmosphere. The last thing they want is work. So it must be sparkling clean and visually and emotionally irresistible. People will pay full market value for your home if they fall in love with it.
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Q: What is the difference between interior design and professional home staging?
A: Interior design personalizes your home, and professional home staging (PHS) neutralizes your home and refocuses your home’s appeal to capture the largest percentage of your target market. Whereas a uniquely designed interior may in fact hinder the sale of your home, PHS enhances the marketability of your home. PHS takes a turnkey home and emotionally elevates its marketability to bring in offers. Professional home staging is a marketing necessity.
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 Q: What time frame are we looking at?
A: Most homes can be completed in one week.
Q: Why can’t I just do it myself?
A: For the very same reason you pay a doctor, lawyer, realtor, etc. If you want a professionally staged home that brings you full market price and the fastest sale, you hire gifted and experienced professionals who will add value to your home’s market value.
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Q: I’d like to put it on the market for a month to see if it sells. Then if it doesn’t, I’ll consider staging. My realtor advised me to stage before I put it on the market. Why?
A: The early weeks of a listing usually draw the most inquiries, traffic, and positive buyers. A prospective buyer will make their decision in 15 seconds! Your best buyers often come through in the earliest weeks of the listing. Buyers are looking for “new fresh, wow listings” in your neighborhood. You want to capture these buyers with a great first impression the same as you want to make a great first impression in your job interview. In addition, realtors love to bring their clients through professionally staged homes, thus increasing your traffic.
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Q: How do you work with my realtor?
A: We will coordinate our installation, etc. to best accommodate the schedule of your realtor. We enjoy and value the many relationships we have with realtors, and desire to work with them as a team to facilitate your strongest Real Estate marketing success.
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Q: Do I have to be present?
A: Your home will be undergoing a total design transformation, and most home owners prefer not be at home at the time of the installation. They love the anticipation and surprise of their house beautifully staged!
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 Q: How long have you been in business?
A: We started SFI in 1999 as a real estate marketing design firm. We saw a need in Orange County to offer home sellers and realtors an invaluable approach to marketing their homes, an approach that will empower them at the negotiating table to get full market value for their home.
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Our job is to help you, the seller, help the buyer to emotionally connect with your home’s maximum potential. We have been assisting sellers in the marketing of their homes consistently for many years. We know what your buyer’s want and how to add that extra ambiance to your home to make it irresistible.
Our upscale custom approach consistently sets us above our competition. Exceeding expectations is always a priority at Staging First Impressions. Our hard work ethic and high performance standards insure that the majority of our homes sell in the first month for top dollar. The cost of the staging is well below several mortgage payments or less than a price reduction, and is tax deductible.
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